So. Here's a question for you that I haven't 
addressed before. 
   How are you meant to keep the spark going with 
a woman once you've created it in the first place? 
   Enough with the 'CREATING attraction' stuff for 
once - I think we've built up quite enough 
momentum there for now. 
   The truth of the matter is that a balanced life 
consists of 'dating' AND - eventually - 
relationships, and I know for a FACT that a lot of 
the readers of this article are interested in 
more than just how to CREATE attraction. 
   And granted, you definitely can't proceed to 
ANY level of success until you've got an idea of 
how to create that all-important sensation known 
as ATTRACTION with a woman ... 
   ... but the flipside of this is that there's 
really no point in creating it in the first place 
unless you know what to DO with it once you've GOT 
it. 
   We've spent enough time on the preliminaries. 
Today I'd like to deal with a question that's 
highly relevant to your future of success with 
women ... 
   ... the question of: HOW DO YOU HOLD THAT SPARK? 
   Once you've created it, what are you meant to 
do to SUSTAIN it? 
   The thing is, the 'rules' for creating 
attraction in the first place are TOTALLY 
DIFFERENT from the 'rules' for MAINTAINING IT. 
   All the stuff you do to 'get something going' 
with a woman is almost completely redundant once 
you're actually in a relationship with her. 
   And it doesn't even matter what the basis of 
that relationship IS. You could be casually dating 
each other ... or you could be in an exclusive 
relationship. Doesn't matter. Once you've got 
something going, you've gotta take steps to make 
sure that things STAY as good as they were in the 
beginning. 
   If you and your loved one have lost your way,
there are tiny little text messages you can use
to get her back into your life and reawaken the
passion and romance.
   Now the real question is: HOW DO YOU HOLD THE 
SPARK? 
   First things first: an all-essential 
preventative measure. For heavens sake, DON'T 
PRETEND TO BE SOMEONE YOU'RE NOT. 
   This is where the question of honesty comes 
into play. As far as advice goes, this one sounds 
about as revolutionary as being told to eat your 
fruit and veg ... but you know what? 
   If you don't eat your veggies, you'll most 
likely die an untimely death, at the (premature) 
end of a short and unhealthy life. 
  Just bear with me for a second 
... think of this like an analogy of what a 
relationship with a woman will be like if you 
aren't HONEST with her: short, unhealthy, riddled 
with disease, and ultimately DEAD BEFORE ITS TIME. 
   Not to mention pretty damn uncomfortable to 
live through.  
   Here's why: relationships can't live without 
attraction, yes? Attraction is basically the 
lifeblood of any relationship. Without it, things 
are just gonna shrivel up and blow away in the dry 
sandy wind of We Have No Sex.  
   But even if you ACT like the most ATTRACTIVE 
MAN IN THE WORLD - even if you take on the role of 
the dude who's better than her WILDEST DREAMS - 
know what? 
   It's not sustainable. Sooner or later the 'real 
you' is going to shine through, and THEN what do 
you think's going to happen? 
   Unless you've got a terminal case of the 
Shortsighteds, you MUST be able to see that she's 
going to be put RIGHT OFF YOU the second she 
figures out that the 'you' she was attracted to 
has all the life and vivacity of a blow-up doll ... 
and she's going to be insulted, sad, MAD ... and 
(most importantly) running out the door just as 
fast as she can. 
   And hey, even if she WANTED to forgive you - 
even if she was ABLE TO - it really wouldn't make 
a hell of a lot of difference ... because her 
ATTRACTION for you would be about as dead as that 
old blow-up doll that somebody's popped with a 
pin.  
   Pffffft ....  
   ... GONE.  
   And attraction is one of those strange things 
that people - women IN PARTICULAR - really have no 
control over. Once you've done something to screw 
it up, she CAN'T feel attraction for you, even if 
she WANTS TO.  
   Here's WHY this kind of behavior is an 
attraction killer.  
   You might be thinking, "So, I put on a little 
act to get her to like me. So what? Surely she'll 
be so attached to me by now that it won't even 
make any difference." 
   NOPE!  
   Wrooooooong.  
   Wrong, wrong, WRONG. 
   Let's look at this dispassionately, in the cold 
hard light of reality.  
   WHAT KIND OF MESSAGE DO YOU THINK IT SENDS WHEN 
YOU ACT LIKE SOMEONE YOU'RE NOT IN ORDER TO 'GET' 
A WOMAN? 
   Seriously. 
   What kind of self-respecting dude would twist 
himself up into a completely new configuration, 
just for the sake of pleasing someone else? 
   Essentially, the message you're sending here 
is: 
   'I want love and affection and sex from you so 
badly that I'm willing to compromise my absolute 
truth and self-respect in order to get it. I'm 
perfectly willing to pretend to be someone I'm not 
in order to gain your approval, because I, as an 
individual, am NOT GOOD ENOUGH to get your liking 
on my own merit. Oh please please like me!' 
   By pretending to be someone you're not to get 
her to like you, you're proving to her that you've 
got no self-respect and NO value as a man.  
   And BAM! ...  
   ... there goes the attraction. 
   PREVENTATIVE MEASURES, gentlemen. Make a note 
of it.  
   But ... what happens if you've 100% 'been 
yourself', and a few days or weeks or months into 
things, she's STILL giving you the "I'm just not 
feeling it any more" line? 
   Well, that's a whole different kettle of fish.  
   Here's the deal: when things go stale in a 
relationship where, on the SURFACE, everything 
SEEMS to be great ... you were both REALLY attracted 
to each other (at least at the start) ...you get 
along great, you have a lot in common ... 
   ... but somehow, SOMEHOW, the passion and the 
'spark' just seem to be waning ...  
   ...she's losing interest ...  
   ...she's becoming more DISTANT ... 
   ... things are getting rocky, and you DON'T KNOW 
WHY or WHAT TO DO... 
   ... it usually means one of two things is 
happening.  
   - 1. You've given away your power and have 
turned into Mr Nice Guy and she's totally not into 
that. (I.e. you're being wimpy, not powerful, not 
MASCULINE ...
   - 2. One of you is not being totally honest and 
direct with the other one about something. 
Usually, when this happens, it happens because 
someone's done something that the other person 
doesn't like.  
   ... But of course, most people are afraid to 
'rock the  boat' and actually SPEAK UP when 
something happens that they're not happy with ... 
   ... and so nothing happens, the resentments build 
up, and before you know it - BANG!  
   The passion's dead and the relationship's 
dying.  
   Obviously, the prevention/cure for this is 
strongly reminiscent of what I was talking about 
just before: it's called BEING HONEST. 
   And yes, it's a little scary telling a woman 
you're REALLY INTO that whatever it is she's just 
said or done is something that's not really 
working for you ...  
   ... which is why we can ALSO call it 'Being A 
MAN.' 
   Because MEN - the kind of men that women get, 
and STAY, attracted to - aren't afraid to deal 
openly and honestly with challenges ... 
   ... challenges like actually SAYING SOMETHING 
when they're annoyed or upset or not happy with 
the way things are going. 
   RADICAL HONESTY is sometimes necessary.  
   And let's get something straight here. When I 
say, 'radical honesty', I'm talking about being 
honest about how things REALLY are for you.  
   (Note: 'radical honesty' in this context does 
NOT mean 'telling her that her ass looks big in 
those jeans.') 
   So: be HONEST about how it's all going.  
   If she's irritating you, call her up on it. 
   If she's acting out, call her up on it. 
   If she's done something that's offended you or 
that's given you pause or that you wish she 
wouldn't do again, TELL HER.  
   If something is bothering you, for God's sake 
be a real man and say something. Don't just let it 
slide. A lack of real, open, and totally direct 
communication is the NUMBER-ONE KILLER of great 
relationships and sizzling-hot fun between men and 
women who are OTHERWISE very much into each other. 
   If you don't deal with things AS AND WHEN THEY 
OCCUR, you're hammering giant RAILROAD SPIKES into 
the coffin of your attraction to this woman (and 
of hers to you, too.) 
   Deal with problems as they crop up.  
   Don't wait until it gets 'bad enough', or until 
things are so desperate that you have no choice 
but to talk about it.  
   The alternative is the UNTIMELY DEATH of the 
spark between you and her. 

 
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